San Francisco, CA (May 6, 2022) – Resquared, a venture-backed startup and provider of commercial real estate lead generation software, announced today that they have entered into a new agreement with Kimco Realty, North America’s largest publicly traded owner and operator of open-air, grocery-anchored shopping centers.. A nationwide rollout of the Resquared platform will equip the Kimco team with the best in technology to increase their local and regional canvassing efforts.
“Our team has found great success using Resquared to reach decision makers, and in many cases the response rate we’ve seen has exceeded our more traditional canvassing methods,” said Jennifer Maisch, Vice President of Marketing & Communications at Kimco Realty. “The onboarding process was seamless, and the support from the Resquared team has been a great additional benefit of the tool.”
Local businesses have seen a surge in popularity, with many consumers eager to give back to their communities by shopping local. Having more local businesses in shopping centers creates a stronger portfolio and positions the shopping center to be more attractive to customers - a win-win for the community and leasing agent.
“Our platform specializes in connecting our customers with more local businesses than through traditional prospecting alone,” said Griffin Morris, Co-Founder at Resquared. “Through the use of our technology and best practices combined, our customers are able to facilitate the expansion of more local businesses, growing the local economy and creating more business opportunities.”
“Local businesses are integral to the fabric of communities,” said Ms. Maisch. “Resquared is a great way for our leasing team to identify and foster relationships with local business owners as we seek to curate the best possible shopping experience for our visitors.”
In March of 2020, Resquared launched the first marketing platform specifically designed to reach local businesses. The software has built-in data on every local business and includes training and workflows that have been proven to effectively get in touch with these business owners through social media and personalized email outreach. Case studies available on www.re2.ai demonstrate how Resquared can save, on average, 3+ hours per day of prospecting while generating 10x more leads.
About Kimco Realty®
Kimco Realty® (NYSE:KIM) is a real estate investment trust (REIT) headquartered in Jericho, N.Y. that is North America’s largest publicly traded owner and operator of open-air, grocery-anchored shopping centers, including mixed-use assets. The company’s portfolio is primarily concentrated in the first-ring suburbs of the top major metropolitan markets, including those in high-barrier-to-entry coastal markets and rapidly expanding Sun Belt cities, with a tenant mix focused on essential, necessity-based goods and services that drive multiple shopping trips per week. Kimco Realty is also committed to leadership in environmental, social and governance (ESG) issues and is a recognized industry leader in these areas. Publicly traded on the NYSE since 1991, and included in the S&P 500 Index, the company has specialized in shopping center ownership, management, acquisitions, and value enhancing redevelopment activities for more than 60 years. As of March 31, 2022, the company owned interests in 537 U.S. shopping centers and mixed-use assets comprising 93 million square feet of gross leasable space. For further information, please visit www.kimcorealty.com.