Coffee shops are popular in cities all across the United States, each offering its own unique blend of atmosphere, brews, and baristas. Cities like Portland and Seattle are renowned as American coffee hubs, but how much of a market do they have for coffee drinkers compared to the average US city? 

Resquared users will soon have access to consumer demand data (i.e., how frequently a good or service is searched for on Google) for every neighborhood in the country. Resquared’s new Demand Reports feature allows users to run reports as part of their market research process.

What makes this consumer demand data more useful than foot traffic data? It showcases actual buyer intent. Foot traffic data only shows a user how many people are in the area. On the other hand, consumer demand indicates demand with the incentive to buy. The interest is intentional. Read our blog post here for more data on how consumer demand is linked to purchases

We decided to test our consumer demand data against what experts claim are the coffee capitals of the US – Portland, Honolulu, Orlando, Seattle, and San Francisco. We measured demand against the national average, which was determined based on the distribution of searches.

How much consumer demand do those cities have for local coffee compared to any other US city? To answer these questions, we checked out consumer demand for local coffee shops in each city’s most populous zip code in the month of January using Resquared.

5. Orlando, Florida 32822

Orlando is a city that hosts numerous coffee events and festivals, attracting coffee enthusiasts worldwide. On the best coffee cities list, it’s ranked as #3. 

As our data shows, there are around 1,351 searches for the month of January. Despite there being 28 local coffee shops in the most populated zip code of Orlando, coffee demand is actually 1.1% lower than the national average. 

This city is home to many local coffee shops that source their beans from local Hawaiian farms, adding a touch of tropical flavor to every cup. On the best coffee cities list, it’s ranked as #4. 

As our data shows, there were around 1,333 searches for the month of January. Compared to the national average, Honolulu has a 5.2% higher demand for coffee. Overall, there are only 9 local coffee shops in Honolulu's most populated zip code. 

3. San Francisco, California 94112

San Francisco, California with numerous specialty coffee shops scattered throughout the city offers a diverse range of options for coffee lovers seeking the ultimate cup. On the best coffee cities list, it ranked #1. 

As our data shows, there are around 2,075 searches for the month of January. Compared to the national average, the demand for coffee is 5.4% higher. Overall, there are 26 local coffee shops in the most populated zip code of San Francisco. 

Seattle, Washington is widely recognized for its coffee culture. The city is home to many renowned coffee brands, such as Starbucks, Tully's Coffee, and Caffè Vita, and is considered the birthplace of specialty coffee. On the best coffee cities list, it’s ranked as #2. 

As our data shows, there are around 1,245 searches for the month of January. Seattle tops the list with the most number of coffee shops in its most populated zip code at 39. Compared to the national average, demand for coffee is 6.5% higher in Seattle. 

1. Portland, Oregon 97229

Portland, Oregon is known for its thriving coffee culture, with numerous local coffee shops offering high-quality, artisanal brews and a solid commitment to sustainability. On the best coffee cities list, it’s ranked as #5. 

As our data shows, there were around 1,498 searches for coffee in the area in the month of January. Portland has a 7% higher demand for coffee compared to the national average. Overall, there are 15 local coffee shops in Portland's most populated zip code. 

What Does The Demand Report Data Show?

The demand reports data paints a much different picture of the proclaimed coffee capitals of the world. While San Francisco has the most local search demand of the coffee capitals, with 2,075 searches, Portland has a much higher percentage of demand relative to other cities and even the national average. Comparatively, cities like Orlando actually are trending down in demand when compared to the national average. Perhaps a city like Pittsburgh should be up for consideration instead.   

Our data science team has spent the last two years developing better ways to measure demand. We can now report local business search engine demand volume for any United States and Canadian neighborhood. With the Demand Reports feature, we’re making it easier to take action on data and include it in outreach to local businesses. 

We’re excited to release the first version of this new dataset to clients. If you’re interested in demand reports or using data to simplify your prospecting, book a demo below to get started.