“How Much Is Your Time Worth?”: The Prospecting Cost-Benefit Analysis

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How do you know if Resquared is right for your team?

 

Consider a classic business play: cost-benefit analysis.

 

We know that it’s essential to get the most out of every investment your business makes, from hiring to which products to use. A great way to figure out whether an investment is right for your team is to use cost-benefit analyses to help make these big decisions. Using this method can help you identify the highest and best return on an investment based on the cost, resources, and risk involved.

 

We hope the following helps you gain an unclouded view of whether or not Resquared will be well worth the investment!

 

Cost-Benefit Analysis of Resquared

 

Let’s start with what Resquared does: Resquared is a prospecting platform that helps you connect with local businesses. We have done the hard work for you, presenting an easy-to-use platform which allows you to search for and contact local businesses (and not to mention, keep track of lists of prospects and everything in between).

 

Prospecting local businesses looks different for everyone, but let’s say you were solely working digitally to find potential new tenants for your centers. On average, the manual way without the assistance of technology like Resquared, set-up a Google search, comb through the results, find a business that looks like a good fit, and then take a look at their reviews and website and try and find a contact email. Then you spend even more time crafting the perfect email, so let’s say it would take you at least 10 minutes.


Now, let’s say your time is worth $45/hour in this example and you are looking to get a list of 100 businesses together for a new space you are working on.


Without Resquared, you are looking at a $750 cost of your time at 10 minutes per prospect at $45/hour.


Now think about door-to-door canvassing. Combining the time it would take to drive around, park, reach a decision maker, and have a conversation - we’ll be generous and say 30 minutes per prospect (even though, as we know, it can take a lot longer than that). That’s a whopping $2,250 cost of your time to reach 100 businesses.

 

With Resquared, you are able to significantly cut down on the time it takes you to find your prospects, and with our tech in place finding these leads takes an average of 7.5 seconds or less! Plus, your email templates are already saved. So, at 7.5 seconds per prospect and $45/hour it costs you $9 of your time to source 100 leads.

 

One of our awesome Account Executives, Courtney Sams, explains this further:

 

 

HubSpot Video

 

 

We hope this gives you a new perspective on how much time AND money you are saving when you invest in Resquared’s platform. We’re committed to making the lives of agents easier – let us know if you’d like to discuss how Resquared can increase productivity and efficiencies in your team.

 

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