How to Optimize for Stellar Email Open Rates

 

Here at Resquared, we take our data-driven ethos very seriously. We continually ask how we can improve – and when we have that eureka moment, we are happy to share with our community. One of the best aha moments we’ve had is that small, simple changes can lead to mind blowing email open rates that completely smash industry averages.

 

And for proof, we have a screenshot from the dashboard of our awesome Customer Success Manager, Maureen Chesus, who implements the strategies we teach to our clients in her own inbox.

 

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For reference, the average open-rate in our industry is 26%, so Maureen’s 61% is excellent no matter what angle you look at it from. Check out the graphic below from Hubspot, which has benchmarks for many different industries.  

Screen Shot 2021-10-05 at 2.25.35 PM

 

If you haven’t spent any time considering if there are different strategies you can take for your emails, here is your sign! While it can never be an exact science (we have bots to thank for that!), the two tips below will be able to guide your inbox toward out-of-this-world open rate territory!

 

  1. Personalize the subject line

 

Does your go-to subject line look something like this – RETAIL SPACE AVAILABLE TODAY?! If so, you’re in luck because this is such an easy thing to change! Business owners receive emails with this subject line all the time, and when you send an email with this line it is likely that it gets caught up in the noise of their inbox and never gets opened. On top of that, it is very vague, so there’s a chance your email may end up in the spam folder.  

 

We always recommend for our clients to personalize the subject line for the niche of the business – and make it sound appealing! Here’s a great example from one of our clients below:

Open Rate Blog Client Email Example

 

We’ve found that this specificity is the main driver of increased open rates! On top of that, try and keep it under nine words at most because shorter subject lines tend to be opened more frequently.

 

  1. Keep it plain-text

 

Spam filters are trained to block messages that may be harmful. The easiest way to avoid spam filters is to send plain-text emails. These are emails that contain no special formatting, no images, no links, and no attachments.

 

We recommend not even including a link to your website in your signature as the html of that link can sometimes trigger a spam filter.

 

This may feel weird at first if you’re used to sending along photos with your emails but give it a try and see if it works! There is always time to send flyers or get on the phone later, but you’ll never get there if the message gets sent to spam!

 

Tailoring your email strategy to include these two tips is almost guaranteed to see your open rates soar. Collectively, our Resquared clients typically see between a 40-60% open rate as their average (this is significantly higher than the industry average of 26%!) 

 

Our Customer Success team also helps our clients increase the volume of messages they’re sending, which really helps what matters in the long run – closing deals and building relationships. They’re also always open to discussing any unique challenges your team may be facing – schedule a demo today to see how Resquared can work for your team!

 

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