Let’s talk about complementary leasing. Odds are you’re already doing this if you are filling vacancies! Complementary leasing essentially refers to the act of creatively filling spaces in your shopping centers with businesses that benefit one another to be close. With so many newer trends like medtail and the influx of more offices, we thought it would be great to share a guide of some perfect pairings to match the 2022 market.
Wine Store & Cheesemonger
What pairs better than wine and cheese? Not many things if you ask the Resquared team…
These two businesses are sure to boost each other’s sales and make the shopping center they’re in more attractive for customers who can shop local and save a trip to the grocery store.
Not to mention – the charcuterie board has been trending for some time for events both big and small. Consider mentioning some of these benefits in your outreach to local wine and cheese shops next time you’re prospecting!
Fitness Studio & Juice Bar
A green juice or fruit smoothie post-workout? It goes together like bread and butter (though, it’s a little bit healthier…).
Having these two businesses in the same center makes the shopping destination more attractive to the fitness crowd and elevates the shopping center as a place to spend time and not just run a quick errand.
For fitness studios, consider searching for yoga studios, spin studios, pilates studios, and bootcamps.
And for juice bars, consider including acai/ playa bowls in your search as well. These healthy fruit bowls are certainly having a moment of popularity!
Coffee Shop & Bookstore
Nothing quite says Sunday morning like a trip to a local coffee shop to read the new bestseller you purchased at the bookstore next door!
Coffee shops have always been a place for people to sit, read, and enjoy great conversation with others and a bookshop in the area is the perfect pairing to boost traffic to both shops.
If you need any help finding businesses like these for your centers, get in touch for a demo and we’ll show you how Resquared can find more local businesses in a fraction of the time of traditional prospecting.